The challenge
Wendy Drummond designs clothing in natural fibres at Three Stone Soup Fibre Studio in Lund, at the top of BC’s Sunshine Coast: European linen, Scottish lambswool and vintage Harris Tweed, cut from her own patterns and finished with her hand stitching. She has sold to a loyal local following for fifteen years. From this fall she releases two collections a year, each in limited numbers and open to custom orders for a short time. The first is Red Earth Rising, for Fall 2026.
Her work lived on her blog at threestonesoupblog.wordpress.com, the address printed on her business cards, and her checkout ran through a Square shop. She wanted to reach people well beyond Lund and Powell River, and she knew what a stranger needs before buying a $749 coat from a designer they have never met: who makes it and where, the cloth and why she chose it, what can be made to measure, and that she stands behind it. She also wanted to run the site herself once it was built.
She had owned threestonesoup.com since 2013. It became the address for all of it.
What I built
Her blog and her Facebook page both open on the same photograph: gold leaves and red chain-stitch vines on plum linen, with the needle still threaded. It is the picture people know her work by, so the homepage opens on it too, with her name set large across it. Wendy asked whether the opening could move through her photographs, so it does: after a few seconds the next one is drawn across it, and the screen moves slowly through fourteen of them. Pieces from the collection carry their price and a link to them in her shop, and several of her past projects link to the blog posts about them.
Below that is Red Earth Rising: all seven pieces, each with its cloth, its fit and its price in Canadian dollars. None of those prices is typed into the site. Each piece is linked to its item in Wendy’s Square shop, and the site reads the price from Square, so the two always agree. Buy this piece goes straight to that piece in her Square checkout.
Every piece has its own page, so it can be found and shared on its own: her photographs, her description, the cloth, the fit, how to care for it, and what can be made to measure.
Custom work has a page of its own: which pieces can be ordered in your size and linen colour, how an order goes in three steps, and a form that goes straight to Wendy. Care and repair sets out how to look after each cloth and how to ask her about a mend. Workshops covers how her classes run, six people at a time in the studio, and the ones she has taught.
Every page says who and where: her name, the studio’s address in Lund, prices in Canadian dollars, and studio visits by appointment. The homepage closes on the studio itself, with where her work has been shown and her words about the three stones the studio is named for.
Her blog came with her: 46 posts, 296 photographs and three videos, each post at exactly the address it had on WordPress.com. Once the old blog address is forwarded, every link to it already out there, including the one on her business cards, lands on the same post on the new site. She writes new posts from the same dashboard as everything else.
The result
threestonesoup.com went live on October 19, six days after the first version of the homepage went up. Wendy runs it herself from a simple dashboard: new pieces, new posts, any word or photo on the site, and each season’s collection, which she adds herself. The homepage shows the current one, and the Collections page keeps the past ones.
The site is connected to her Square shop by a single approval from her, and it can only read: her items, their prices and their stock, never her customers or her sales. When a price changes in Square, the site follows.
“I have appreciated working with Owen Brown. He made this entire website redevelopment experience inclusive, professional, efficient, and at the same time relaxed and exciting seeing it coming together so quickly. It has been a pleasure working with him and I highly recommend.”
— Wendy Drummond, Three Stone Soup Fibre Studio
