The challenge
Adrienne Hughes is a painter who has lived on Vancouver Island for twenty years, after growing up on the prairies. Her work runs from expressive abstracts to detailed figurative pieces, landscapes and still life, and most paintings start as a quick line drawing that takes shape on the canvas.
Her website lived on ArtSites, a platform that builds artists’ sites from a shared set of templates. That kept things simple, but the layout decided how her paintings were shown, not the other way round.
What I built
A single long page built around the paintings. The gallery is split into her four collections, Abstract, Figurative, Landscapes, and Still Life, so a visitor can go straight to the kind of work they came for.
Below the gallery sit her upcoming events, and a section on art cards: every one of her originals is also available as a card, which is the easiest way into her work for most people. The page closes with an invitation to ask about a favourite piece, going straight to her email.
The design stays out of the way, with quiet colours and a lot of space, so the paintings carry the page.
The result
adriennehughes.ca now runs on its own site, and I moved her domain over from ArtSites so it points there.
“He was lovely to deal with and created a fabulous site for me.”
— Adrienne Hughes, via Facebook